About Smarter Objects

Our online store, Smarter Objects, was founded in the Netherlands by a group of millennial parents.

In the current social media era, we are bombarded daily with unverified and misleading content. Fancy advertisements are so widespread that unique, high-quality design objects often go unnoticed. We are often fascinated by products in short videos, only to be disappointed when they don't match the description or break quickly.

Therefore, at Smarter Objects, we offer carefully selected products that we personally use and trust. Our mission is to propose practical and aesthetically pleasing improvements that bring joy and satisfaction to your everyday life.

Our philosophy is "Buy better, buy less."